The mind of the reader

Sensitivity to context has long been a cardinal virtue in writing, a prerequisite both in creative and business work. In the second part of this short essay on good writing I want to look at how creative writers address context, and how business communication frequently gets it wrong. Business writing always starts with three (deceptively)... Continue Reading →

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Passion and sincerity

This is the first of a two part essay on aspects of good and bad writing. Because it straddles my cultural and business blogs I’ll be posting it in both (it is identical in both). Commercial and creative writing demand quite different approaches to ambiguity. When Mark Antony hears the news of Cleopatra’s (overstated) suicide... Continue Reading →

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