Diversity, identity and brand

The disciplines demanded by a diversity programme make a better starting point for behavioural or cultural change than top-down brand communication Brand thinking has mostly emphasised uniformity as a guiding principle for staff behaviour, organised around a set of declared brand values. The aim is to ensure that brand-supportive behaviour is embedded deep in the... Continue Reading →

National disgrace

This is a week when it’s hard not to think about nationalism and identity. I’m going to join in the chorus. English nationalism has mostly been a bundle of contradictions, an incoherent mishmash of arrogance and self-doubt. In the 19th century a sense of entitlement, superiority and greed fired the expansion of an unprecedented empire,... Continue Reading →

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