Diversity, identity and brand

The disciplines demanded by a diversity programme make a better starting point for behavioural or cultural change than top-down brand communication Brand thinking has mostly emphasised uniformity as a guiding principle for staff behaviour, organised around a set of declared brand values. The aim is to ensure that brand-supportive behaviour is embedded deep in the... Continue Reading →

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When’s that Brexit train a-comin’?

Making political predictions in the current environment seems foolhardy, not least because much could change come the party conference season in the early autumn: Theresa May could be replaced, and Labour could be forced to back Remain. I wouldn't bet on either but in any case here I'm going to try to unpick reality from... Continue Reading →

Four thoughts on good writing

This may be the beginning of an occasional series, building I hope to a useful reflection on the craft of writing. 1 If you want to be a good (or better writer) the best single thing you can do is read widely and carefully. It's obvious, but not said so often: in order to write... Continue Reading →

Bad behaviour?

Has the backlash against social media begun? That might be wishful thinking for those concerned with the negative effects on human consciousness. Then again the fact that this health concern is now being regularly expressed may itself be part of a turning tide. While it's true that Facebook numbers have not entirely collapsed in the... Continue Reading →

Google values: the hornet’s nest gets kicked

In what could be a landmark challenge to employment practice former Google employee James Damore has launched a class action lawsuit accusing the search giant of discrimination against conservatives. (See here for the news story.) Just to be clear, Damore’s views about the (non) capabilities of female engineers are idiotic, and you might say it... Continue Reading →

“I talk to the trees”

What do you see when you look at the picture above? How would you describe it? What’s going on here? If you’re like me, and I suspect the majority of people, you’d start to talk about the dinosaurs, perhaps asking whether they were fighting or playing. But as Laura Ruggles asks in this article, what... Continue Reading →

The Irish question – and democracy

The latest twist in the Brexit saga throws a harsh light on the crumbling inadequacies of our old political culture. It seems that Theresa May is between the proverbial rock and a hard place. She has no parliamentary majority, so is dependent on the support of the DUP, and, crucially, the unity of her own... Continue Reading →

Own goal after own goal

I want to talk about how the over-literal use of a metaphor in politics can blind people to reality, deliberately or otherwise. This is in the context of the UK's election last week, but also the realities of the Brexit negotiation, where it suddenly seems possible that Labour might be about to destroy everything it's... Continue Reading →

The end of civility?

I’m going to say something about fascism, by way of definition, and then something more interesting (I hope) about the place we find ourselves in. The left tends to use the term fascist as an all-purpose insult, and that’s understandable given the history of the 20th century. Its vagueness is also understandable because fascism is... Continue Reading →

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